In my 2022 article Intellectual Property: How Protected Are We? I shared that, "This society is drastically changing with the exponential growth of technology. Those changes are not favorable for those of us who have little to no control over any legal assets/intellectual property. As black people, we cannot allow those changes to happen around us." With the expansion of technology, we went from an Internet Era to a Social Media Era. Since publishing that article, society has begun to move through an IP [Intellectual Property] Era and devolve into an Era of Content Harvesting and Gossip Groupies.
Step back and look at the content being shared online today. Whether it's skits, LIVE videos, reaction videos, music, social commentary, or podcasts, most of that content is based on negatively talking about others. Everyone has something to say, about everybody. As much as some people claim to hate "Lying Donald Trunk" -as my six-year-old calls him, he is generating millions of dollars of content revenue for people talking about everything he does/doesn't do and anyone remotely associated with him. This does not mean that I support him. I am simply pointing out the same contradiction of Northerners running textile companies making a claim that they were against slavery while enriching themselves from the cotton picked by enslaved people and shipped by Southerners. Trump is content gold and his remarks/tweets provide job security for some of his most vocal content-creating critics. It is a sick symbiotic relationship. Knowing this, I strive to step outside of this cycle of abuse by not allowing myself to be used as a content tool. It is not often, but sometimes I have still fallen short of that. More recently, I publicly addressed a male with an obvious man-crush who has consistently trolled me privately and publicly over the last several years. In hindsight, it started after I gave them an interview for YouTube, yet never gave them direct access to me. Over time, I was accused of "thinking I was better" and they became an outright contrarian to whatever they would see me share online, and recruit others who secretly felt the same way. Because they are not in my personal or professional circle, I would receive this information from those who wanted to inform me about some things that were going on in the periphery of my life. Anyway, I humorously responded to some recent low budget content they made that included me. My response was all EGO and ultimately fed the attention seeking behavior that content harvesting gossip groupies like them monetize. As the old saying goes, if someone walks in on a wise person and a fool having a disagreement, they won't be able to tell the difference. In this instance, I was definitely a fool for even entertaining this.
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| Universal Parliament, P.S. 154 Harriet Tubman Elementary School [November 28th, 1982] |
Speaking of foolishness, there has recently been a lot of discussion, particularly among members of our Five Percent Nation, about public commentary shared by Golden Era Hip Hop Pioneer and Brand Nubian group member Lord Jamar. Lord Jamar recently appeared on the In Godfrey We Trust Podcast to debate Professor Dave Farina about the Flat Earth; a concept supported by Lord Jamar yet disproved by the scientific community before the 6th Century BC and not advocated by our Five Percent Nation. As a professed member of our Five Percent Nation, Lord Jamar has been publicly and privately criticized for his pro-Flat Earth stance by some Nation members and people within the general public about how he handled this public debate. Many have shared that it was an embarrassing display by Lord Jamar, and he even issued a public apology stating that, "I was not myself." I received many requests from viewers to share my perspective on this and I honored those requests with the below video:
As you can see in the above video, my position is clear. Some of us Five Percenters are too fixated on conversations that do not actually impact the larger community. This is also reflective of this Content Harvesting and Era of Gossip Groupies. We should be directing our focus and finances on things that will aid in our growth and development. Some Five Percenters have argued that it is not about Lord Jamar and the Flat Earth. The issue is he is misrepresenting the teachings of our Five Percent Nation to a wide audience. Ironically, two years ago I put forth the unsuccessful effort to guard against incidents like this by trademarking the elements of our Universal Flag and seeking a body of Five Percent Nation members who would manage it. In this instance, they could have easily sent him a cease-and-desist letter for trademark infringement and the unlicensed use of our Universal Flag with his content, including its removal from the cover of his The 5% Album and any related merchandise. If this cease-and-desist warning was ignored, we (the trademark owner) could have escalated the situation by filing a lawsuit against him, leading to legal repercussions like court orders, financial damages for any profits made from the infringement, and attorney fees. It seemed simple enough to me, yet some Five Percenters just didn't get it. This idea was eventually sabotaged by some of the same folks who have criticized Lord Jamar about his public representation of our Nation. In replacement of our trademark, I've seen Five Percenters choose to make long-form videos about Lord Jamar, go on Podcasts and make social media posts talking about him; none of which are an effective call to action to address their so-called issue. Maybe now folks will start to better understand the power of controlling our identity/representation in the public domain by owning our IP [Intellectual Property]. Maybe. If someone is really that concerned about Lord Jamar's public representation, I would encourage them to just be better representations in their communities, municipalities, and online. Unfortunately, that is all you can really do at this point.
As this society continues to move through an IP [Intellectual Property] Era and devolve into a Content Harvesting and Gossip Groupie Era, it is important to not lose sight of the tangible everyday work we need to do that positively impacts the lives of others. We also must not minimize or overlook the importance of owning our IP. The folks who are chasing ambulances to have something or someone to talk about, and/or not owning their IP, will not always be around. They have "a said birth record" and will eventually run their course. Think about the big celebrity gossip that you heard last week and if folks are even talking about it today. They are not, unless more information has been leaked in the media that is connected to the original story in order to keep it alive. There is something or someone else being talked about today and people are making a living off of it, like parasites. What we ultimately need to ask ourselves is, are we going to ride these shallow waves or be an ocean of ideas and proactivity? I have always chosen the later, and that is why I am here today. Not because I am a so-called "content creator." It is because I am a creator, who is personally and professionally content, with what I consistently share to inspire, empower, and educate others.
Peace,
Saladin
